**This article is geared toward artists who are new to blogging. More blogging tips here.
Now that you've set up your blog, you're ready to start posting to it. What you write can make or break your brand, so you may want to keep the following in mind when writing:
What is your content development strategy?
As a musician, you probably have goals you'd like to accomplish. You need to have a plan for how you are going to achieve them, and continue to follow this plan as you blog. Quality and consistency are important, and will be recognized over time.
How are you going to come up with your content? Are you going to write everything yourself, or have the entire band write, or podcast, shoot some videos, answer questions from fans, etc., or perhaps a mixture of these things?
How long will your posts be?
You should also be aware of the length of your posts, since no one wants to be bored to death, nor do they want you to skip over information that they would like to know.
To put it simply, if you don't have much of anything to share, keep it short and sweet, and please don't ramble on about your grandma's incontinence. On the other side of things, if you do have a lot to share, again, do keep things fairly short, but don't be afraid to spend a little more time writing about your hilarious moments on the road or talking about your upcoming cd. Fans want to know these things. It's not complicated, it's common sense.
Also, too many photos and/or videos in one post looks terrible, especially if it's one after another after another, with no text to break it up. Go easy on the media- spread it out among your other posts, and keep it looking clean and professional.
How often should you be posting?
There is no one answer to this- it will vary from person to person, even those with similar blogs. When planning a posting schedule, you should consider:
The length of your posts- If you're writing shorter posts, you may want to write more of them in order to provide more content for your readers. But don't overdo it. When 'they' talk about "too much of a good thing", they were right.
Your posting schedule will also depend on how much time you have to dedicate to your blog. If you can manage one good post every couple days or so, by all means, do it. If it takes you a couple weeks, I suppose that's fine too. Just develop a schedule that fits your lifestyle and stick with it.
Your readers will grow accustomed to this schedule and will probably expect you to update your blog at the same rate. Post too much in a short period of time, you will overwhelm them. Make them wait too long, they'll probably forget about you. Consistency is key.